Senior Product Designer architecting large-scale systems, high-density tooling & multi-sided platforms.

Senior Product Designer with 15+ years of experience architecting large-scale systems, high-density tooling, and multi-sided platforms serving billions of global users. Proven expertise leading UX strategy at Google for global identity infrastructure (3B+ MAU) and founding creator-driven digital platforms. Adept at bridging technical feasibility, business outcomes, and high-craft interaction design across cross-functional partners in Product, Engineering, Research, and Data Science.

gengoid@gmail.com (415) 632-9245 Union City, CA (Bay Area) linkedin.com/in/genghismendoza
Explore Experience View Core Systems Download CV (.docx)
3B+
Monthly Active Users
Google Identity, onboarding & auth infrastructure
88B+
Monthly Page Views
Across web, mobile, TV, and automotive surfaces
$300M
Cost Avoidance
SMS abuse mitigation & high-volume auth flows
US Patent
#20170221011
Managing network-connected industrial IoT assets
15+
Years of Experience
Architecting systems, tooling & multi-sided platforms
Core Competencies

Strategic Architecture, Craft & Executive Leadership

A balanced intersection of platform systems engineering, user empathy, and multi-stakeholder business alignment.

Product & Systems Strategy

Product & Systems Strategy

Architecting complex, multi-sided systems that translate business objectives into scalable interaction models.

  • Multi-Sided Marketplaces: Designing reciprocal loops for creators, consumers, and platform operators.
  • Monetization & Ads Tooling: High-leverage revenue platforms, advertiser dashboards, and commerce flows.
  • Platform UX Strategy: Translating deep technical constraints and global regulations into unified UX visions.
  • High-Density Dashboards & Workflows: Enterprise-grade operational software that accelerates operator throughput.
  • Complex State Management: Multi-surface authentication, error recovery, and granular permissions.
Craft & Prototyping

Craft & Prototyping

Precision-engineered design artifacts from tokenized systems to functional code and AI prototypes.

  • End-to-End UX/UI: Rigorous user flows, micro-interactions, responsive frameworks, and edge-case specs.
  • Rapid Prototyping: High-fidelity interaction models in Figma, AI prototyping tools, and direct web code.
  • Foundation Design Systems: Tokenized multi-brand libraries, accessibility compliance, and component governance.
  • Information Architecture: Structuring enterprise data hierarchies, navigation trees, and mental models.
  • Data-Informed Iteration: Quantitative funnel telemetry paired with qualitative usability research.
Collaboration & Leadership

Collaboration & Leadership

Unifying multidisciplinary teams across engineering, research, product, and executive leadership.

  • Cross-Functional Alignment: Partnering with PM, Engineering, Security, and Data Science on critical roadmaps.
  • Executive Communication: Clarifying complex architectural trade-offs through narrative storytelling.
  • Design Mentorship & Critiques: Fostering high-craft culture, weekly partner critiques, and designer growth.
  • Lean Experimentation: Rapid hypothesis testing, de-risking roadmap initiatives before code implementation.
  • Design System Governance: Establishing change management protocols across tier-1 product lines (e.g., YouTube).
Featured Platforms

Systems & Platform Architecture Highlights

Select platform ecosystems and high-density environments architected throughout my career.

Google Senior Interaction Designer 3B+ MAU • Global Scale

Google Global Identity, Authentication & Permissions Infrastructure

End-to-end UX architecture and design direction for authentication and onboarding infrastructure across web, mobile, TV, and automotive surfaces.

$300M Cost avoidance delivered via SMS abuse mitigation and optimized sign-in flows
88B+ Monthly page views supported with zero-downtime UX resilience
Agentic UX Pioneered Agentic Permissions Framework governing automated & 3rd-party auth
  • Architected scalable multi-state UX component specifications in Figma for global surfaces, collaborating with Foundation Design Systems to maintain accessibility, craft, and platform coherence.
  • Prototypes multi-surface interaction models for novel authentication experiences including Passkeys, QR-code device pairing, and consumer onboarding.
  • Standardized design system governance across partner teams (including YouTube), managing change protocols and Figma sticker sheets.
Identity & Auth Passkeys Agentic Permissions Design Systems Multi-Surface HMI
GE Digital Senior UX Designer Industrial IoT Platform
Predix Asset UI Design

Predix UI Design System & Industrial Asset Management

Co-created core UX foundations for GE's Predix Design System, designing high-density data interaction patterns used across Power, Aviation, and Oil & Gas verticals.

Patented Co-inventor of US Patent #20170221011 for real-time asset data interfaces
24 hrs/wk Saved per plant operator by eliminating manual paper logs via cloud tooling
  • Crafted data-dense interaction patterns including Data Tables, Range Selectors, Context Browsers, and industrial visualizations.
  • Established contribution models, design guidelines, and developer-readiness criteria to scale component adoption across dozens of cross-functional engineering teams.
Predix Design System Industrial IoT Data Tables US Patent #20170221011
Mixcrate.com Co-Founder & Head of Product Design 650K MAU • 7M+ Page Views
Mixcrate Creator Platform

Dual-Sided Creator Marketplace & Audio Streaming Platform

Co-founded and led product design for a global digital audio platform, scaling the product organically to 650,000 monthly active users and 7M+ monthly page views.

650K MAU Organic user growth through viral community loops and DJ curation
7M+ PV Monthly engagement across web and responsive mobile web apps
  • Designed dual-sided experiences catering to both content creators (DJs uploading tracks, analyzing engagement, managing metadata) and listeners (discovery, playback, community interaction).
  • Built monetization and editorial expansion channels via mixcrate.com/news, securing partnerships with editorial contributors and evaluating creator revenue models.
Creator Marketplace Audio Streaming Monetization Lean Startup
Trianz Senior UX Designer – Enterprise Platforms Looker & Snowflake Ecosystem
Trianz Enterprise Platform

UX Full Stack Consulting (UX/UI/Research/Strategy) for Global Enterprise clients

Architected Evove, a database migration platform for the Looker & Snowflake ecosystem, designing interactive workflow tooling that reduced migration planning cycles from one month to under a day. Directed research to design a centralized single-page digital hub and intranet for distributed operations for brands like Burger King, Tim Hortons and Popeyes.

  • Designed interactive workflow tooling for database migrations that reduced planning cycles from one month to under a day.
  • Directed user and stakeholder research to design a centralized single-page digital hub/intranet, enabling seamless cross-team collaboration.
  • Facilitated multi-framework design thinking innovation workshops with client executives, aligning cross-functional teams around high-impact roadmaps.
Database Migration Looker & Snowflake Workflow Tooling Digital Hub / Intranet Design Thinking
Telenav Lead UX Designer Connected Car & Tier-1 HMI
Telenav Connected Car HMI

Connected Car HMI & In-Vehicle Navigation Frameworks

Designed connected navigation workflows and human-machine interface (HMI) frameworks for Tier-1 automotive partners including Toyota, GM (Cadillac, Denali), and Ford.

  • Built interactive hardware-software prototypes and led rapid usability studies to test driver distraction and multi-modal interactions.
Automotive HMI Hardware-Software Prototyping Distraction Studies
Yahoo! & AOL Front-End Eng Manager / Dir. PM Web Scale Foundations

Interface Engineering Standards & YUI Library Foundation

Pioneered modern web interface engineering at Yahoo! Inc., helping establish company-wide interface standards that contributed to the creation of the Yahoo! User Interface Library (YUI).

  • Managed front-end engineering for Yahoo! 360 and Yahoo! Personals at web-scale.
  • At AOL Hatch, directed incubation prototyping rapid social and developer products across Patch, AIM, and MapQuest with Lean Startup experimentation.
YUI Library Design Systems Pioneer Front-End Engineering
Career History

Professional Experience

A 15+ year track record of leading product design, platform systems, and engineering teams.

Senior Interaction Designer – Identity, Core Systems & Platforms

Google San Jose / Mountain View, CA
November 2021 — Present
  • Lead end-to-end UX architecture and design direction for authentication and onboarding infrastructure serving 3B+ monthly active users and over 88B monthly page views across web, mobile, TV, and automotive surfaces.
  • Architect scalable UX frameworks and multi-state component specifications in Figma for global surfaces, collaborating closely with Foundation Design Systems to maintain craft, accessibility, and platform coherence.
  • Partner cross-functionally with Product, Engineering, Security, and Data Science to navigate complex global regulatory constraints, delivering intuitive sign-in flows that contributed to $300M in cost avoidance (SMS abuse mitigation).
  • Collaborate with UX Research to define and design an Agentic Permissions Framework, establishing governance models for automated and third-party account authorizations.
  • Standardize design system governance, hosting weekly cross-functional partner design critiques, managing change protocols across internal teams (such as YouTube), and maintaining comprehensive Figma sticker sheets and component libraries.
  • Prototype multi-surface interaction models for novel authentication experiences (including Passkeys, QR-code device pairing, and consumer onboarding).

Senior UX Designer – Enterprise Platforms

Trianz Bay Area, CA
June 2019 — November 2021
  • Architected Evove, a database migration platform for the Looker & Snowflake ecosystem, designing interactive workflow tooling that reduced migration planning cycles from one month to under a day.
  • Directed user and stakeholder research to design a centralized single-page digital hub/intranet, enabling seamless cross-team collaboration and business continuity during distributed pandemic operations.
  • Facilitated multi-framework design thinking and innovation workshops with client executives, defining core problem spaces and aligning cross-functional teams around high-impact solution roadmaps.
  • Mentored and grew a distributed team of junior designers, leading daily standups, establishing design critique rituals, and standardizing remote design operations.

Senior UX Designer – Predix Platform & Industrial IoT

GE Digital San Ramon, CA
September 2015 — January 2018
  • Predix UI Design System: Co-created the core UX foundations and component specifications for the Predix Design System, designing data-dense interaction patterns including Data Tables, Range Selectors, Context Browsers, and Visualizations used across GE verticals (Power, Aviation, Oil & Gas).
  • Established internal contribution models, design guidelines, and developer-readiness criteria to scale component adoption across dozens of cross-functional engineering teams.
  • Manufacturing Tooling: Designed cloud-based data capture and operational intelligence tooling, conducting ethnographic research on plant floors to eliminate manual workflows and save operators 24 hours of manual logging per week.
  • Patented Innovation: Co-inventor of US Patent #20170221011 for systems and methods managing network-connected industrial assets using real-time, event-driven data interfaces.

Co-Founder & Head of Product Design

Mixcrate.com San Francisco, CA
October 2009 — December 2016
  • Co-founded and designed a global digital audio platform and creator marketplace, scaling the product organically to 650,000 monthly active users and 7M+ monthly page views.
  • Designed dual-sided experiences catering to both content creators (DJs uploading tracks, analyzing engagement, managing metadata) and listeners (discovery, playback, community interaction).
  • Built monetization and content expansion channels via mixcrate.com/news, securing partnerships with editorial contributors and evaluating creator revenue models.
  • Designed responsive web and mobile web applications, iterating rapidly using Lean Startup methodologies, user testing, and front-end prototyping.

Lead UX Designer – Connected Car & Embedded Systems

Telenav Sunnyvale, CA
October 2013 — June 2014
  • Designed connected navigation workflows and HMI frameworks for Tier-1 automotive partners, including Toyota, GM (Cadillac, Denali), and Ford.
  • Built interactive hardware-software prototypes and led rapid usability studies to test driver distraction and multi-modal interactions.

Director of Product Management / Innovation

AOL (AOL Hatch) Palo Alto, CA
May 2010 — March 2011
  • Led a multidisciplinary incubation team prototyping rapid social, consumer, and developer products across Patch, AIM, and MapQuest.
  • Established a Lean Startup experimentation framework across product divisions, driving modern API developer best practices.

Manager / Senior Front-End Engineer

Yahoo! Inc. Sunnyvale, CA
June 2002 — May 2007
  • Managed front-end development for Yahoo! 360 and Yahoo! Personals, helping establish company-wide interface engineering standards that contributed to the creation of the Yahoo! User Interface Library (YUI).
Patents & Leadership

Intellectual Property, Education & Community

Granted Patent

US Patent #20170221011

System, Method, and Machine-Readable Medium for Managing Network-Connected Industrial Assets

Co-inventor for patented innovations utilizing real-time, event-driven data interfaces to monitor, schedule, and orchestrate network-connected industrial assets within complex enterprise operations.

Status: Granted August 2017 Jurisdiction: United States Patent & Trademark Office
Community Impact

Holy Spirit School & CYO

School Board Marketing Chair, Parent Club President & CYO Coach
November 2017 — Present • Fremont, CA
  • Developed and executed a 5-year multi-channel marketing, social media, and digital communications strategy, overhauling web platforms and introducing modern communication tools (ParentSquare).
  • Created and taught an after-school User Experience Design curriculum introducing elementary and middle school students to design thinking, wireframing, and interaction fundamentals.
  • Coach youth basketball and volleyball teams, mentoring young athletes on teamwork, leadership, discipline, and resilience.
Education

Loyola Marymount University

Los Angeles, CA

Political Science.

Direct Contact

Let's build systems that empower billions.

Available for Staff & Principal Product Designer opportunities, enterprise platform consultations, and advisory roles.

Email gengoid@gmail.com
Phone (415) 632-9245
Location 4295 Duchess Drive, Union City, CA
LinkedIn linkedin.com/in/genghismendoza

Send a Direct Inquiry